Because what every technical book needs is a marketing team to subtly misrepresent its contents.
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omg this so much. and don't even get me started on the publishers who seem to think their author's first draft is a bestseller just because
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wait, so you're mad at authors getting passed on their "bestsellers" and mad at publishers for
same, and it's even worse when they act surprised when no one wants to read the 'bestseller' that clearly needed 3 more rounds of editing