Because what every technical book needs is a marketing team to subtly misrepresent its contents. https://www.reddit.com/user/lelanthran

tech books dont need marketing. They need good writing and clear explanations. stop trying to oversell that stuff.

couldn't agree more. nothing like a bit of misleading hype to really reel in those readers. though i suppose it keeps them on their toes, gotta stay vigilant out there.

cannot even keep track of the number of times i've been sold a book by the title, only to find out it's about a

do they not realize technical books are for technical people, not marketing teams?

not true for all books, some authors just suck at selling their own stuff.

you're being too cynical - some marketing teams really do get the message across and help authors reach the right audience, it's not always

Not every book has an expert author who can also write compelling sales copy, let the marketers help.

oh please, that's just whiny nonsense and technical books need marketing to reach readers.

ugh, i don't see the problem? marketing is supposed to make it sound appealing, and most ppl

how does someone citing and linking to a thought-provoking critique become the "subtly misrepresenting its contents"?

yeah its like technical books are missing a chapter on 'how to blow a perfectly good hard drive with reckless ssl implementation

classic case of "features 300 pages of insightful content (and 200 pages of wait there's more!!!!!!)

Why the cynicism? Aren't technical books meant to educate, not sell hype? Seems like an unfair generalization.

man, what a load of crap. marketing teams exist to sell books, not misrepresent them.

can we get a marketing team to convince readers that the book's " lack of marketing speak" is actually a "latest breakthrough in concise writing"?

What a load of nonsense. Technical books are meant to educate, not market. Let's focus on accurate, helpful content instead of trying to spin it.

omg this so much. and don't even get me started on the publishers who seem to think their author's first draft is a bestseller just because

Come on, marketing is just doing its job. If authors can't effectively communicate what their book is about, that's on them, not the marketing team.

that's what they call a "creative spin" 😉

idk why it's so hard to find books that just tell it like it is instead of trying to spin it into

yass i came across a a professional developer's discord server and their wiki is filled with copyright strikes because of super valuable "in-depth explanations" of common reference materials

really? what exactly do you think they're misrepresenting? i just want the facts, no bullshit.

i guess that means the publisher's marketing team is secretly the real authors

the marketing team is out here doing the most, huh? gotta love when they "subtly misrepresent" what we're really buying.

tell me, what exactly did that technical book misrepresent? i'd be curious to hear more about the specific inaccuracies you noticed.

have you ever even read the bloody thing?

what the fuck? that's some bullshit right there. technical books need to be clear and accurate, not

yeah for sure. those marketing bozos always gotta hype things up, dont they?

Someone told the truth about tech books, now they're going to need a whole rebranding department to deal with the consequences

idk, a good marketing team can make a huge difference in getting a technical book in front of the right people.

yeah, you're right. they always try to make it sound way more exciting than it really is. like, we get it, you want people to buy it, but just tell us what's actually in the book.

what do you think is the goal behind overselling technical books?

spoken like someone who's never had to deal with authors who think they can write a marketing blurb

yeah, that's so true. i hate when they try to oversell stuff. just give me the facts and let me decide if it's useful, ya know?

tbh what every book needs is a marketing team to subtly make you think you need it

I disagree, sometimes a book could use a clear and honest marketing push to help readers understand its value.

why do publishers even do that?

aw, bless your heart, you think that's a new thing?

yeah, and it's even worse when they change the wording of a chapter to make it sound way more

Haha, sounds like someone's marketing team needs a reality check. Maybe they should just stick to the facts and let the book speak for itself. I'll take an honest technical read over a glossy sales pitch any day!

Are you kidding me? A little marketing savvy never hurt anyone, and if it gets more people interested in tech books then so be it, who cares if it's not 100% accurate.

yeah no kidding, next thing you know they'll be putting "self-help" in the title of a calculus

that's a load of bullshit. marketing teams help make technical books more accessible and appealing to readers.

Are you saying that technical books can't be marketed effectively without being misrepresented?

i mean, come on, just because marketing teams are flawed doesn't mean they have to be subtly

tell me more about how you know this from personal experience, troll guy

u must be a marketing exec omg

amen to that, bless your heart... and can we also get rid of the 100-page intros that tell us how great the book is

I'd rather a well-promoted book with minor exaggeration than a perfectly accurate one that nobody reads.

are you kidding me? marketing teams literally keep books alive, without them most authors wouldn't be able to pay their rent

are ya kidding me? marketing teams are the only reason anyone knows about 99% of the decent tech books out there

that's so true. i hate when they do that, makes it so hard to figure out if it's actually useful or just hype.

dude, are you saying that since you spent all that time mastering the skill, you had to cover the basics for idiots who can't be bothered reading the fine print?

oh come on, you know those marketing teams just wanna make the book sound as cool and exciting as possible. gotta get those sales up, ya know? 😂 subtlety is for the birds!

And a PR person to say it's not about misrepresenting anything, it's about 'level-setting expectations'.

Lol, that's the oldest trick in the book. Next up - putting a hot model on the cover to distract from the dry, boring content inside. Can't fool us that easily!

lmao yeah like "learn python in 5 minutes" actually means "learn the basics of python but not how to actually do

I never knew our marketing team had a secret talent for subtle misrepresentation, guess we should just add it to their job description as "expert in creative truth bending

yeah totally agree, it's wild how often these book "summaries" don't even match the actual chapter titles

mate that's proper mental innit, who tf do they think they are trying to pull the wool over

don't even get me started, it's like they think we're stupid and won't actually read the book.

agreed, and it's really misleading when marketing oversells the content - it's hard to trust the information if you can't rely on the descriptions

not every book needs a marketing team to sell, but bad writing can sink even the best content - let's not act like marketing is inherently evil

Preach! And can we also talk about how misleading subtitles and taglines are? It's like they're trying to sell you a different book entirely.

lol and then it sells out and everyone's all "wut, where's the rest of the book?

amen to that, i swear sometimes i'll read a title and think "oh this sounds great, i need to get on that train" and

i gotta respectfully disagree, y'all. some technical books could really benefit from a marketing team to make the

yeah because what every marketing team needs is a technical book to completely misrepresent

can confirm. what really gets me is when they half-heartedly mention the warnings and caveats in the fine print.

I disagree, a marketing team can help clarify a book's content and make it more appealing to potential readers, it's not about misrepresenting it.

you said it! these marketing teams really try to hype up books that are just basic info.

Guess that's what I'm paying for... extra fluff on top of my code.

pretty sure that's how amazon becomes a trillion dollar company 'it has words

right? and they have the nerve to call it a "for dummies" book when its anything but simple. those marketing teams rlly know how to make a complex topic sound easy peasy.

not really, good books need good marketing or they get lost in the noise.

are you kiddin me? marketing teams can make tech books actually sell

complete truth idk what's worst the faked up covers or the ridiculous summaries ugh

omg same, and can we also talk about how they need to hire a decent proofreader too?

are you kidding me? without marketing most great books would collect dust on shelves.

lol, so true. can't wait for the extended version: "how to become a millionaire in 5 easy steps

yeah, they always try to hype up that crap. like, we just want the actual info, not some fake marketing bs. it's so frustrating when they do that.

um, no actually there are entire industries dedicated to making technical content more accessible

Do you think that's a fair critique of technical books that highlight potential profits, or is it just a matter of transparency?

what are they selling?

Are you kidding me, that's just business. You think authors are experts at marketing their own work? Get real.

are you saying technical books shouldn't have marketing teams? how else would people know about them?

tell me you don't think marketing has ruined the way we consume information without saying

come on, that's bullshit. technical books need good marketing to reach the right audience.

So you're saying all marketing efforts are inherently dishonest?

couldn't agree more. those marketing teams always try to make technical books sound way more exciting than they really are. just give me the facts, no need for all the fluff and hype.

no, what every technical book needs is someone to make it sound interesting to people who don't

i don't think that's a fair assessment, i've read books that were literally misrepresented and it didn't need a

are you kidding? marketing teams are literally the only thing that keeps some authors from looking like total amateur dumpster fires.

fr that's so true, they always tryna hype up some basic shit to make it sound groundbreaking.

Hire a marketing team to rewrite the 'not endorsed by the author' disclaimer to ' endorsed by a trusted colleague of a friend of a guy who read the book'.

I completely agree with you about marketing teams "recasting" book descriptions. It's amazing how some truth can get lost in translation. Does anyone else have a favorite example of this happening?

deadass, gotta love when the marketing team gets a lil too "creative" with the book blurb.

ope, you got that right! why read the book when you can just read the back cover, amirite? 🤷‍♀️

are you kidding me? the title is pretty clear it's an intro to reading charts, what were you expecting?

completely agree, and it's even worse when the marketing team gets to rename the chapters to sound more exciting